You can help support breastfeeding in a variety of ways.
Inspire. You can help others envision what is possible.
Share stories of improved health and well-being due to changes in attitudes, organizational policies, environments, and behaviors that impact a woman's success in achieving her breastfeeding goals.
Inform. You can educate others and change perceptions.
Help others learn about breastfeeding support. Provide informative breastfeeding materials to your target audience, which may be one or more people.
Provide educational tools, such as workshops and training manuals, with your audience, and provide answers to their questions about breastfeeding.
Design and execute a campaign or marketing program about a specific breastfeeding issue or call to action.
Implement. You can improve systems and environments.
Implementing organizational or systems changes to create a breastfeeding-friendly environment usually involves:
A goal - to clearly define the kind of improvement you want to make.
Teamwork and coordination - to develop a strategy that meets needs of people throughout the organization.
A communications strategy - to gain buy-in from others to help champion and implement the changes.
An operation plan - to outline step-by-step how the changes will be implemented.
An evaluation plan - to define the measures you will use to determine whether you’ve achieved your goal.
Implementation may occur locally (at a church or place of business) or on a larger scale, such as a hospital system or a state-level organization.
Coordinate the steps you’ve outlined to improve systems and environments to support breastfeeding. One example of this might be helping your sister to talk with her employer and child-care provider about supporting her in reaching her breastfeeding goals. Another example could be working with a retailer to implement a new employee training policy on ways to support customers who wish to, or need to, breastfeed in the store.